Business Activity Analytics (BAA) Overview
Business Activity Analytics
Business Activity Analytics (BAA) transforms compatible Alarm.com cameras into intelligent tools for understanding customer behavior and managing day-to-day operations. Gain clear visibility into how people move through your space to make smarter, data-driven business decisions—without adding hardware or complexity.
Now supported on V730 and VC730P
Key Features
Monitor Occupancy at a Glance
View real-time occupancy across your space. Get alerted when crowds form or capacity limits are reached.
Keep Customers Moving, Not Waiting
Analyze customer flow, queue length, and average wait times. Know when lines get too long to ensure customers receive quality service.
Turn Data into Business Decisions
Review automated reports to uncover business trends. Optimize staffing, hours of operation, and overall performance.
Spot High-Traffic Areas
use heat maps to see where customers spend the most time. Refine floorplans, displays, and merchandise placement for maximum impact.
Compatible Alarm.com Cameras
+ V516
+ V523/523X
+ V723/723X
+ V724/724X
+ V729/V729AC
+ V730
+ VC729P
+ VC730P
+ VC827P
+ VC728PF
+ VC838PF
+ VC847PF
Service Package Requirements
Business Activity Analytics is available with select Alarm.com for Business service plans.
Included with (at no additional cost):
+ Commercial Video and Commercial Video Plus
Available as a $1/mo add-on with:
+ Commercial Video 4, 8, and 16 packages