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Knowledge Base

Business Activity Analytics (BAA) Overview

Business Activity Analytics

Business Activity Analytics (BAA) transforms compatible Alarm.com cameras into intelligent tools for understanding customer behavior and managing day-to-day operations. Gain clear visibility into how people move through your space to make smarter, data-driven business decisions—without adding hardware or complexity.

Now supported on V730 and VC730P

Key Features

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Monitor Occupancy at a Glance

View real-time occupancy across your space. Get alerted when crowds form or capacity limits are reached.

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Keep Customers Moving, Not Waiting

Analyze customer flow, queue length, and average wait times. Know when lines get too long to ensure customers receive quality service.

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Turn Data into Business Decisions

Review automated reports to uncover business trends. Optimize staffing, hours of operation, and overall performance.

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Spot High-Traffic Areas

use heat maps to see where customers spend the most time. Refine floorplans, displays, and merchandise placement for maximum impact.

Compatible Alarm.com Cameras
Wi-Fi Video Cameras
+ V516
+ V523/523X
+ V723/723X
+ V724/724X
+ V729/V729AC
+ V730
PoE Video Cameras
+ VC729P
+ VC730P
+ VC827P
+ VC728PF
+ VC838PF
+ VC847PF
Service Package Requirements

Business Activity Analytics is available with select Alarm.com for Business service plans.

Included with (at no additional cost):
+ Commercial Video and Commercial Video Plus

Available as a $1/mo add-on with:
+ Commercial Video 4, 8, and 16 packages
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Operational intelligence you can act on. Visit Alarm.com to learn more or contact your service provider to get started.
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